We believe mental healthcare has to be better

We believe mental healthcare has to be better

Things need to change

Things need to change

A broken system has put therapy out of reach for too many people.



We’ve been there ourselves. It’s not just an emotional challenge. It’s the long hours spent searching for the right therapist, only to find they aren’t available. It’s the worry about the cost. Then if you do access therapy, it’s often inconvenient, one-size-fits-all, and ineffective.

We’re here to change that.

Towards makes therapy...

Towards makes therapy...

Accessible

We make it simple to access therapy both in-person and online. You can come to see us in one of our high street hubs, or via our app.

Simple

No complex referrals, endless waiting lists, or navigating clinical jargon. We’ll match you with a therapist that fits your needs within days.

Reliable

Too many therapy providers hire based on qualifications only and leave the rest to chance. We hand-pick, train, and develop every single one of our therapists—so you’re always in safe hands.

Affordable

1-to-1 therapy with Towards won’t break the bank. And our group options provide quality therapy at a fair price for everyone.

Local

We aim to have hubs on high streets across the UK in 2026—so you can pop in for a chat whenever you like and get matched with a therapist from your own community.

Accessible

We make it simple to access therapy both in-person and online. You can come to see us in one of our high street hubs, or via our app.

Simple

No complex referrals, endless waiting lists, or navigating clinical jargon. We’ll match you with a therapist that fits your needs within days.

Reliable

Too many therapy providers hire based on qualifications only and leave the rest to chance. We hand-pick, train, and develop every single one of our therapists—so you’re always in safe hands.

Affordable

1-to-1 therapy with Towards won’t break the bank. And our group options provide quality therapy at a fair price for everyone.

Local

We aim to have hubs on high streets across the UK in 2026—so you can pop in for a chat whenever you like and get matched with a therapist from your own community.

We’ve done this before

We’ve done this before

We’ve done this before

Towards is led by seasoned healthcare and business leaders hungry to make mental health care better for everyone.

Towards is led by seasoned healthcare and business leaders hungry to make mental health care better for everyone.

Towards is led by seasoned healthcare and business leaders hungry to make mental health care better for everyone.

Tim Rideout

Chief Executive Officer

With 35+ years in chief executive and leadership positions in UK healthcare organisations, Tim has spent his whole career tailoring services to put patients and clients first. He’s experienced firsthand how hard it can be to find quality therapy when you need it—and how life-changing it can be when you do, both for himself and his children.

Previously leader at:

Sarah Bateup

Chief Clinical Officer

Sarah is a highly-experienced mental health professional and business leader. Since being inspired to become a therapist by working with children from traumatic backgrounds when she was 18, Sarah has delivered over 30,000 hours of therapy, pioneered research on what makes a good therapist, and led companies aiming to make mental healthcare more modern, effective, and accessible.

Previously leader at:

Kate Tilbury

Clinical Lead

Kate is an accredited Cognitive Behavioural Psychotherapist, with 15+ years experience delivering therapy and 11+ years providing Clinical Supervision and delivering training. She has a specialist interest in PTSD and has worked with a number of leading Universities supervising, teaching and marking academic work of future therapists. 

Previously leader at:

Sally Charles

Lead Therapist (Leeds)

Sally is an accredited Cognitive Behavioural Psychotherapist with 25+ years of experience working with children and young people. Her journey in mental health began as a Children’s Wellbeing Practitioner, which sparked a deep commitment to supporting early intervention in youth mental health. This led to key roles in establishing and developing Mental Health Support Teams within schools.

Previously leader at:

Magdalena Shah

Head of Operations

Magdalena Shah has more than 20 years experience working in senior operations positions at finance and healthcare companies. She’s passionate about improving processes, prioritising people’s wellbeing, and building strong teams and great work environments.

Previously leader at:

Michael Odunlami

Business Development Lead

Michael Odunlami is a graduate from Cass Business School with over eight years of experience across leading financial institutions. Michael believes that mental wellbeing shouldn't be a luxury, and that everyone deserves access to the same quality of care for both physical and mental health.

Previously leader at:

Sweta Tripathi

Programme Manager

Sweta Tripathi leads cross-functional initiatives that drive strategic impact at Towards. Sweta previously worked as a software engineer at one of the top five Electronic Health Record companies globally. Deeply passionate about mission-driven startups and the healthcare industry, Sweta is committed to building solutions that improve lives and deliver meaningful change.

Previously leader at:

We’re almost ready for you

Towards launches in June 2025.

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We’re almost ready for you

Towards launches in June 2025.

Leave us your email to be one of our first clients.

By subscribing you're confirming that you agree with our Terms and Conditions.

We’re almost ready for you

Towards launches in June 2025.

Leave us your email to be one of our first clients.

By subscribing you're confirming that you agree with our Terms and Conditions.